Monday, February 8, 2010

Claire McCardell American Sportswear

Designer Claire McCardell: 1940's American Sportswear Hero

Have you heard of her?
I had not until very recently and she was amazing!


Claire McCardell had a comfortable sophistication



If you can find one of her swimsuits... buy it!
They are worth good money



Details she liked - wrap ties, interesting necklines, gathers for comfort and flattering fit


Claire designed under the Townley label for a time


This ad is super cool isn't it??!!


A pretty dress - her clothes still so modern!
Note the neckline, cool stripes, and small button closure on left bodice


McCardell loved draping and jersey



This dress reflects her other life in the country on her farm
Pretty neckline and in her day, new and fresh



Again lines and angles



left: the diaper bathing suit - kinda cute, definitely looks comfortable
right: the apron/cleaning wrap that actually came with a rag in the pocket!



Claire designed beautiful simple eveningwear


at her sketchpad - so cute with her pretty hair up

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